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It's official - Nudgestock is back for 2021!

It’s a day to think differently, where counter-intuitive ideas are discussed, debated and celebrated by the planet’s boldest thinkers.

They’re ready to tell you why things like mindfulness, climate change and vaccine hesitancy are all just a load of Behavioural Science. With a side order of genius creativity to boot.

So register for your ticket, hold your diary for 11th June, and get ready to hunker down for 12 virtual hours of binge-worthy BS featuring an incredible lineup of names beamed straight to you from around the world.

Free. Virtual. Global. Now that’s a 3-part BS slogan we can all get on board with.

Claim your free money-can't-buy ticket now!

Our Partners

42courses Logo

42courses creates on demand, online courses for busy people who want to learn skills that help them at work and life in general. The learning is enjoyable, practical and taught by incredible people like Rory Sutherland, and certified by global brands including Barclays, Ogilvy and Cannes Lions.

The Behavioural Insights Team Logo

The Behavioural Insights Team (BIT) is a global social-purpose consultancy helping governments, non-profits, and the private sector apply behavioral science to reach their social impact goals. For more on its work tackling tough problems using behavioral science, go to 

CloudArmy Logo

CloudArmy is a unique and potent cocktail of Behavioural Neuroscience, Computer Science and Data Science. They get hand-picked by innovative partners - be they Brand Owners, Researchers or Creative Agencies - to provide cloud-based, science-led behavioural evaluation and optimization on Strategy, Design & Creativity... and throughout the development process. 

Trinity McQueen Logo

Trinity McQueen make audiences more predictable: they help brands create the best products, communications and experiences with award-winning research.

Tailify Logo

Tailify exists to advance the science of influence. They are built on the premise that data only tell you what people do; psychology and behavioural science tell you why they do it. The ability to codify the psychological principles behind influence is what enables their AI and service team to deliver better influencer selection, messaging and measurement than any other agency or human.

Instapanel Logo

Instapanel is people-powered, tech-empowered market research. With Instapanel Video, we craft your open-ended questionnaire and recruit highly-targeted audiences from social media to record video responses. We then quality-check, transcribe, and annotate the videos to author your interactive infographic and report. Iterate in days to validate creative strategy or discover creative breakthroughs with ethnographies and customer journeys.

Relative Insight Logo

Born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments, Relative Insight originally designed its technology to support law enforcement agencies identify paedophiles masquerading as children online. Today, they apply the same methods of language comparison to uncover crucial and unexpected differences in the way people talk. This then helps organisations inform new strategies to interact and communicate more effectively with their audiences.

insideBE Logo

InsideBE is the largest behavioral economics hub for marketers, salespeople, and business professionals. It’s the single source of business case studies, courses, and how-to guides, created by the world’s leading BE experts.

The DMA is the UK trade association for the data and marketing industry. The DMA has over 1,000 member organisations across the UK and almost a century of experience pioneering approaches in industry, and offer access to industry-leading events, the latest insight, advocacy, legal support and guidance. From the classroom to the boardroom, the DMA is driving the force of intelligent marketing, moving the data and marketing industry forward.

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